Strategic retail Management
Srinivasan, Srini R.
Strategic retail Management Srini R Srinivasan - 1st ed. - New Delhi Biztantra 2010 - 364p PB - management .
Includes bibliographical references (p. 337-361) and index.
Annotation This book demonstrates the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. It uses internationally known retail companies as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.
De
9788177226706
Economics.
Marketing.
658.87 SRS S / book
658.87 SRS S / book
Strategic retail Management Srini R Srinivasan - 1st ed. - New Delhi Biztantra 2010 - 364p PB - management .
Includes bibliographical references (p. 337-361) and index.
Annotation This book demonstrates the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. It uses internationally known retail companies as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.
De
9788177226706
Economics.
Marketing.
658.87 SRS S / book
658.87 SRS S / book
