E-business & e-commerce management
Chaffey, Dave, 1963-
E-business & e-commerce management E-business and e-commerce management Dave Chaffey. - 3rd. ed. - New Delhi Pearson Education Pearson 2012. - 663p PB 27 cm. - Management .
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
DE
9780273752011 (pbk.) 9788131725184
2011007808
015757583 Uk
Electronic commerce.
Business enterprises--Computer networks.
658.872 CHD E. / book
658.872 CHD E. / book
E-business & e-commerce management E-business and e-commerce management Dave Chaffey. - 3rd. ed. - New Delhi Pearson Education Pearson 2012. - 663p PB 27 cm. - Management .
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
DE
9780273752011 (pbk.) 9788131725184
2011007808
015757583 Uk
Electronic commerce.
Business enterprises--Computer networks.
658.872 CHD E. / book
658.872 CHD E. / book
