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Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
Material type:
TextSeries: MarketingPublication details: New Delhi Pearson Education, 2011.Edition: 5th edDescription: xvi, 479 p. : ill. ; 25 cmISBN: - 9780273713913 (pbk.)
- 9788131763384
- 658.84 USJ M. 22 book
- 658.84 USJ M. book
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds | |
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Suresh Gyan Vihar University Library | 658.84 USJ M. (Browse shelf(Opens below)) | Available | DE | J282 |
Total holds: 0
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| 658.84 KEW G Global marketing / | 658.84 MAS G Global Marketing Management : A Strategic Approach | 658.84 MIM Y You Tube for Business | 658.84 USJ M. Marketing across cultures / | 658.848 KHP E Export Management | 658.85 How Costomers LIke to Buy | 658.85 SCR H How to Get Your competition Fired |
Includes bibliographical references and index.
DE
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