McDonald, M <br/><br/>
Key Account Management :The Deffinitive Guide 
by M McDonald 
 - 2nd 
 - New Delhi  Elsevier  2007 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>978-81-312-1105-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management