McDonald, M <br/><br/>
The New Marketing Transformating the Corporate Future 
by M McDonald 
 - New Delhi  Elsevier  2007 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>978-81-312-1101-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management