Drummond, G <br/><br/>
Introduction to Marketing Concepts 
by G Drummond 
 - New Delhi  Elsevier  2007 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>`81-312-0766-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management