Baker, M J <br/><br/>
The Marketing Book 
by M J Baker 
 - 6th 
 - New Delhi  Elsevier  2010 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>978-93-80501-15-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management