ICFAI <br/><br/>
Fundamentals of Marketing Management 
By ICFAI 
 - Hydarabad  ICFAI.  2004 
 - 92 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>81-7881-691-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management