Hoyer, W.D. <br/><br/>
Consumer Behavior A Marketers Tools 
By W. D. Hoyer 
 - New Delhi  Cengage learning  2011 
 - 634 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>81-315-1283-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management