Usunier, Jean-Claude. <br/><br/>
Marketing across cultures / 
Jean-Claude Usunier, Julie Anne Lee. 
 - 5th ed. 
 - New Delhi  Pearson Education,  2011. 
 - xvi, 479 p. :  ill. ;  25 cm. 
 - Marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> DE 
<br/><br/><label>ISBN: </label>9780273713913 (pbk.) 9788131763384 
<br/><br/><label>LCCN: </label>2008038953 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Social aspects.<br/>International business enterprises--Social aspects.<br/>Intercultural communication.
<br/><br/><label>LC Class. No.: </label>658.84 USJ M.  / book 
<br/><br/><label>Dewey Class. No.: </label>658.84 USJ M.  / book