TY  - DATA
AU  - Kapil,Kanwal Nayan
AU  - Mukherjee,Jaydeep
ED  - Safari Books Online.
TI  - Case Studies in Marketing
SN  - 9788131756331
AV  - 658.800722 KAK C. book
U1  - 658.800722 KAK C. 
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education India
KW  - Marketing
N1  - DE
UR  - https://virtual.anu.edu.au/login/?url=https://www.safaribooksonline.com/library/view/title/9788131756331/?ar
ER  -