Gupta, S.L. and Patna, V.V. <br/><br/>
Advertising and Sales Promotion Management  An Indian  Perspective Text and Cases  English 

 - New Delhi  Sultan Chand & Sons  2011 
 - 635  PB 
<br/><br/><label>ISBN: </label>9788180548611 
<br/><br/><label>Dewey Class. No.: </label>659.1 GUS A