TY  - BOOK
AU  - Gupta, S.L. and Patna, V.V.
TI  - Advertising and Sales Promotion Management: An Indian  Perspective Text and Cases
SN  - 9788180548611
U1  - 659.1 GUS A 22
PY  - 2011///
CY  - New Delhi
PB  - Sultan Chand & Sons
ER  -