E-business & e-commerce management Dave Chaffey.

By:

Chaffey, Dave, 1963-

Material type: Text

TextSeries: ManagementPublication details: New Delhi Pearson Education Pearson 2012.Edition: 3rd. edDescription: 663p PB 27 cmISBN:

9780273752011 (pbk.)
9788131725184

Other title:

E-business and e-commerce management

Subject(s):

DDC classification:

658.872 CHD E. 22 book

LOC classification:

658.872 CHD E. book

Contents:

Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	Suresh Gyan Vihar University Library	658.872 CHD E. (Browse shelf(Opens below))	Available	DE		J228

Total holds: 0

Includes bibliographical references and index.

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